My intended audiences are adolescents and adults. I plan on making a meme/political cartoon like visual aid as well as an advertisement to be shown on social media apps like Instagram, Facebook, and Twitter. Thus, my intended audience need to be active partakers on social media apps. I also think some of my audience members need to be the type to follow political meme accounts. I want my audience to understand the root issues of homelessness, to feel compassion for people who experience homelessness in our communities, and think critically about how our world works and what one can do individually to better our world. I want my audience to recognize homelessness as an issue that can be attended to by individuals like you and me. I want my audience to care about this issue and hopefully influence others to care about this issue as well. The genres that I included above, meme/political cartoon and advertisement, are attractive and accessible to my audience as they will be found on social media. Most adolescents and adults that I know are active on social media. Since some members of my audience follow political meme accounts, I feel that they will enjoy a political meme/cartoon as that is the content one assumes is on an account like that. Advertisements, when made correctly, catches one’s eye and allows for information to be presented in a timely/condensed fashion. To engage my audience, I will use pathos to invoke feelings of, “I want to help people who are experiencing homelessness/someone who is less fortunate than I am”. I will also use logos to logically present the idea that capitalism ensures the issue of homelessness to remain constant. I want to make my visual aids somewhat witty or amusing to get attention, yet critical and serious at the same time as my topic is very important.