In the narrated excerpt “1960s Social worker interview with abused child and abusing parent” made by the National Medical Audiovisual Center, we watch a social worker interview a child, mother, and doctor Henry Kempe. The child was abused by his biological parents for wetting the bed, thus moved to a foster home. In this video, we learn that although the abused child suffers, the abusing parent is suffering as well, and both need medical help. 

The producers of this video are addressing the issue child abuse. They do this by presenting a situation of child abuse, interviewing those involved, and inlcuding a narrator and doctor who provide insight on the topic.

The National Medical Audiovisual Center, also known as NMAC, which drew from the book “The Battered Child” by Henry Kempe to make this film, provided public health and clinical training as well as medical films on account of the United States government. NMAC is a credible source because this organization is directly linked to the U.S. government and contributed to America’s medical world.

Because of the matter of the subject, how the information is displayed in a monotonous way, and how adults have power in our society, the intended audience are American adults. This video shows the defenselessness children feel in these situations by interviewing an affected child in order for adults, the audience, to do something about it. The producers assume those who watch this video can understand the language used and grasp the subject matter. 

This video is meant to be educational and persuasive. Although this subject can be emotionally triggering, it is presented in an informative and factual way. The narrator contributes to this as she describes exactly what is happening and gives information on child abuse cases. Because an abused child is interviewed, it compels the audience to feel for those hurting in these situations. The point of this video is to raise awareness and challenge the established morality of the American people.

This is an informational video, complete with a narrator, experts on the subject matter, and participants in the issue. The author includes all of these aspects to present their point completely.

The producers want their audience to become aware of the issue of child abuse so they can want to fix this issue. It is highlighted in the video that many Americans see no problem with parents treating their children how they please. The producers want otherwise, and include a real child affected by abuse to persuade the audience. At the end of the video, the narrator mentions how the abusive parent is in need of tools and resources as well in these cases.