Essay #3 Audience Strategy

My intended audience consists of socials workers and the Department of Child Protective Services, as well as, previous foster kids.

By targeting the people in charge, I want to reach people who work with foster kids, who possibly aren’t aware of the situations these kids are placed under and how much of an effect it has on them. Social workers and Child Protective Services would need a more logical approach, in addition to, an emotional approach. If provided with factual information and comparisons, then they can begin to understand the issue that’s living within the system. They’ll be more willing to look further into these situations and possibly make a change to their methods. By appealing to their sense of emotion, it’ll allow them to build a connection with the kids and understand the importance of what’s being addressed. I’ve decided to use a political cartoon to present this matter to my intended audience because it will provide a visual demonstration on how life is for foster kids during and after the foster care system. I want to illustrate how every encounter has influenced both behavior and future success. By applying my ideas onto a political cartoon, I hope to highlight the underlying issues that aren’t investigated, to give the people in charge a reason to take a different approach in the way foster kids are cared for.

As for previous foster kids, especially ones who have been victims to any of the situations presented within the foster care system, ones who’ve felt scared to speak up about the things they underwent, I want to be able to give them a sense of comfort and to not feel alone in that aspect. Advertisements are displayed wherever you look: on the side of a bus, on the train, billboards, on the internet. I want to appeal to their emotions through a subway advertisement. Something that will be seen every single time you decide to take the train. Previous foster kids might view this advertisement and feel safe enough to speak up about their experience, to spark a change in the way the system is run by introducing the things that went wrong while being in the system.

Comment ( 1 )

  1. Erezana Morina
    Hi Emily, I really like your audience strategy. I think you really understood the article we had to read to write for a particular audience. I think you touched on important points. For instance, your audience is broad, however, you display your visuals in a different, yet possibly manner way, that every audience is discussed.

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