My intended audience are divorced families, including both parents and children. I primarily would like to reach divorced parents because they have the most control over what happens in a divorced family. They are responsible for their children and their actions can directly influence their children as well. I would also like to reach out to the children of these families because they may feel confused and alone in this hard situation.

For the divorced parents, I would like them to be more self aware of their actions when they are around their children. This will prevent their child from having internalizing problems and externalizing behaviors. For the children of these divorced families, they may not have realized that some of the behaviors their parents exhibit may not be healthy towards them. Through my composition I’d like them to understand that not all the ways their parents respond to their divorce is acceptable. Depending on their situation, it would be great if these children spoke out to their parents about these behaviors.

I would choose to use a subway ad to reach divorced parents, and a meme to reach their children. I believe that a subway ad would be the most accessible medium for divorced parents because a large number of parents, especially in New York, use the subway everyday to get to work. While they are in the subway waiting for a train, or in a train waiting for their stop, they can read this ad. A meme would be the most attractive medium to use for the children of these divorced families because it’s the easiest to share through social media.

I plan to use both logos and pathos with both of my audiences. I believe that a mix of both will push them to try to create a better familial relationship with each other and a better home environment.