My intended audience will be readers of The New York Times. Educated and motivated professionals who live in the urban areas that are most heavily affected by influxes of crime. Middle class individuals with homes and children they desire to protect, and a genuine interest in the quality of their surrounding community.People that seek out up to date information on current affairs as a tool to guide them in the development of their political and social opinions.

My modified cartoon will target a more liberal, left, early-millennial demographic. Attractive to this group because of the humor, sarcasm, and ethos that appeal to a more progressive population. It will engage their social and political awareness as well as their understanding of shifting cultural standards. This genre will create a kneejerk emotional response while still maintaining the tradition of print consumed by older generations.

The second, a letter to the editor, will be written from the perspective of the conservative right. It will be a brief and sharp, opinion-driven argument; an expressive and engaging attempt to convince readers to reconsider their original position. This genre is appealing to mature populations as it delivers a more serious and deliberate message. Those who take the time to write and read letters to the editor desire their reasoning to be heard, utilizing this medium as they may be less adept in the use of modern social media platforms. Logos will be the focus of this genre by exercising logic and a calculated counter argument to information originally presented about crime in the essay.

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