For my third essay, I have decided to stick with the topic regarding coronavirus and the publics’ misconceptions regarding the disease. In my previous essay I’ve addressed how in social media there are cases where the audience can misinterpret the information you are providing and therefore reaching a conclusion that is incorrect. Therefore, for my third essay I want to make sure the audience I will be targetting will have little to no misconceptions towards the information that is being provided. This way, the audience I want to target can take the information the way it is supposed to be taken in. Therefore, For my third essay I want to use ads/posters that can be seen when a person is scrolling through social media going to work, going to work on a public transportation system, or simply strolling through the streets of their city. I feel like this genre is very suitable for the type of essay I am trying to write because one of the main focuses I’m trying to achieve is to get rid of misconceptions that may lead to large consequences. By picking a genre that can be shown in public areas where many people will access allows me to put my work/writing in an area that is exposed to many people which will allow me to achieve my goal to rid of misconceptions regarding the violation of human rights resulted from the coronavirus as well as the misconceptions of masks and their effectibility as well.

For this essay, I am planning to direct my audience to the general public, average users of social media. I want to look for people who are aware of the issues surrounding immigration and are around my age. Since we are the next generation it makes more sense for me to reach out to the same group of people who would want to speak up for those who can’t. I want my audience to feel where I’m coming from, not just with a biased opinion. I hope that my visual essay can educate others on immigration and help immigrants know and understand the rights that they are guaranteed, even when the justice system doesn’t allow it.

An online post could quite possible attract my audience more, maybe creating a tiktok, although I personally don’t post on that app, I can try to put together a quick 1-minute video that expresses my points. With this visual representation I’ll be able to make something relatable but also do my best to reach a wide audience. I can also try to create a short informational video but I’m not quite sure if I’ll have the right equipment or confidence to film myself talking which is why I’d do the video on tiktok.

For my essay I’m going to use the rhetorical strategies and use a bit of all of them. I want to use logos because it’s the best way you can educate your readers. Pathos can also evoke an emotion out of my audience because they will understand why my topic is important.

My intended audience will be readers of The New York Times. Educated and motivated professionals who live in the urban areas that are most heavily affected by influxes of crime. Middle class individuals with homes and children they desire to protect, and a genuine interest in the quality of their surrounding community.People that seek out up to date information on current affairs as a tool to guide them in the development of their political and social opinions.

My modified cartoon will target a more liberal, left, early-millennial demographic. Attractive to this group because of the humor, sarcasm, and ethos that appeal to a more progressive population. It will engage their social and political awareness as well as their understanding of shifting cultural standards. This genre will create a kneejerk emotional response while still maintaining the tradition of print consumed by older generations.

The second, a letter to the editor, will be written from the perspective of the conservative right. It will be a brief and sharp, opinion-driven argument; an expressive and engaging attempt to convince readers to reconsider their original position. This genre is appealing to mature populations as it delivers a more serious and deliberate message. Those who take the time to write and read letters to the editor desire their reasoning to be heard, utilizing this medium as they may be less adept in the use of modern social media platforms. Logos will be the focus of this genre by exercising logic and a calculated counter argument to information originally presented about crime in the essay.